Web Development

We work with Magento and Shopify for most of our e-commerce development for clients. We also have experience with Netsuite and WooCommerce plugin for WordPress, as well as have built bespoke solutions for our clients.

Our added expertise is in the area of building the engine for tracking sales and online advertising through Google Analytics, Google Tag Manager, Google Ads, Microsoft Ads, Facebook, Criteo and others besides affiliate tracking systems. These help our clients with building a robust system to track the selling process and spend the ad revenue wisely.

Magento E-Commerce Site Development

We build, maintain and enhance websites for our clients who are on the Magento E-commerce platform. The client runs the store front, and we take care of the backend development. Our role includes the following:

Server set up/config/installation and maintenance and server security
Installation and configuration of Magento
Helping setup store front and importing product information
Customizing the theme to build the look and feel of your choice
Installation of free or paid Magento extensions, many of which are already available from Magento Marketplace
Building customized (bespoke) extensions for your specific needs, like customizing the product page, category page, and integration to other systems.
SEO Services

Marketplace Integration

We build bespoke integrations from your e-commerce store to market places. These integrations can help increase the sales channels for your store.

We have built integration to Amazon, Jet and eBay. Typically, the integration involves the following;

Sending the product information from your store to the market place
Updating the inventory information periodically
Pulling orders from the market place to your store, for order tracking purposes.
Sending fulfillment information from your store to the market place.

Netsuite Development

Netsuite: Netsuite is a ERP/Financials, CRM and ecommerce software system from Oracle (link to https://www.netsuite.com/). We have experience in maintenance and customization of Netsuite e-commerce sites. This includes:

Customization of Netsuite modules for catalog display as well as checkout
SuiteScript 2.0 which can be used to create User Event scripts, Scheduled Scripts and Suitelets. We have experience with implementation of SuiteScripts for core entities including Orders, Inventory and Fulfillment entities.
Experience in integrating with Yotpo, Clyde Warranty and Fraud check providers.

Shopify

Shopify is a ecommerce platform (See https://www.shopify.com/) for businesses of any size wanting to go online. We have experience in setting up and maintaining Shopify Sites. We have provided the following services:

Migration of sites to Shopify
Setting up Shopify site ground up, including installation of a Shopify theme.
Customization of theme for Shopify sites.
API integration with Shopify to be able to push and pull data from Shopify. For example, we have integration Shopify with our custom order management application.
Building custom Shopify Apps for clients.

SEO Services and Tagging

We provide technical services to enable your site to rank better on Google and other search engines. The services in this category include:

Configuring a site map
Setting up a Google Search Console account.
Creating a product feed and uploading it to Google Merchant Center.
Google Analytics configuration
Standard and Enhanced E-commerce
Google Ads configuration.
Adwords Remarketing
Criteo tagging
Microsoft Ads tagging
Facebook Pixel
Setting up Google Tag Manager
And others

Most of the above tagging is done through Google Tag Manager, which ensures one does not need to change the code every time a new tag needs to be added. We have expertise in Google Tag Manager.

Google Tag Manager

GTM or Google Tag Manager (https://tagmanager.google.com/#/home) is the most widely used tag management software which helps integrate with several analytics, ad management, affiliate management and other software systems which can help analyze the usage the site, help with online marketing and targeting customers. We understand the complexities of tracking and the changing landscape of security like the need to use first party cookies and ITP (Intelligent Tracking Prevention) (https://www.theverge.com/2020/3/24/21192830/apple-safari-intelligent-tracking-privacy-full-third-party-cookie-blocking). We have implemented and maintained GTM for multiple clients in a wide range of platforms, and helped with the following tagging:

Google Analytics, including E-commerce tracking
Google Ads conversion linking and tracking.
Google Ads Dynamic Remarketing
Microsoft Bing UET (Universal Event Tracking), and Revenue Tracking
Criteo OneTag 2.0
Facebook Pixel
Cross Domain Tracking